Nestled alongside Esme Beach Club at The Standard, Pattaya, The Shop draws from Esme’s soft, organic geometries to create a functional and flexible retail environment with a distinctly playful character.

Warm shades of yellow set the tone, carried through terrazzo flooring, special-finish walls, bespoke millwork, and furniture to create a vibrant backdrop for an ever-changing selection of goods. Curved forms and layered details echo the relaxed language of the beach club, while carefully considered displays allow the space to adapt with each new collection.

Designed as a platform for discovery, The Shop brings together a rotating curation of merchandise from emerging artists, independent makers, and vendors from across Thailand. The result is a retail experience that feels less like a traditional shop and more like an evolving extension of Esme—informal, colorful, and full of unexpected finds.